Solution
Columbia Sportswear is one of the most recognized and loved brand names in the outdoor clothing and recreation market. Their rugged, high performance gear has gained a loyal following, and Columbia hoped to transfer this brand loyalty to a new line of outdoor products. BIG Design was called upon to expand their retail brand with a cohesive packaging design for tents and sleeping bags. In addition, BIG Design developed product diagrams, feature illustrations, descriptive icons and promotional materials that effectively communicates their value proposition.
Projects Include:
New product packaging, brochures, promotional handouts, package line extension, trade show signage
