Solution
SanDisk, the industry leader in flash memory products, partnered with Ducati, an established company recognized for high performance racing motorcycles. Together they were able to co-brand an exclusive line of high speed memory cards. SanDisk sought BIG Design's help in creating a package that could reach both the global audience of race fans and the expansive population of memory users. The solution was a compelling design that maximized on the unique partnership, and effectively targeted a new market of consumers.
Testimonial:
“BIG Design has provided me the utmost service and quality - everything from presenting fresh creative concepts through printing production. They have worked with me through revisions of my art work, providing attention to detail, quick turnaround and exceptional flexibility. BIG's innovative packaging design on the Ducati Edition helped bring this new product to the marketplace in record time.”
Rose Marie Forrest, Marketing Communications
SanDisk Corporation
Projects Include:
Brand analysis & strategy, new brand identity, new product packaging, package production, package line extension



