“BIG Design delivers as their name suggests.”

Solution

Finis is a competitive swimming products company that provides performance training equipment to the swim marketplace. Finis was looking to improve their brand recognition and increase their channels of distribution. BIG Design worked successfully with Finis to define positioning, develop a new brand identity, design new packaging and create pre-production sales materials. The results have lead to many successful sales meetings, higher brand recognition and increased demand for Finis brand products.

Testimonial:

“BIG Design delivers as their name suggests. From packaging, merchandising, advertising and corporate branding, BIG served as an extension of my in-house design team and delivered a wide range of creative efforts that captured three unique brand identities. Always under constant pressure to complete the next hot project, BIG never missed a deadline and always exceeded expectations.”

Craig Stiff, Director of Marketing
Finis, Inc.

Projects Include:
brand analysis & strategy, new brand identity, new product packaging, advertising, retail signage, point-of-purchase design & store integration, catalog, promotional handouts, trade show design, package line extension, campaign guidelines and implementation