Solution
First Impressions is a retail brand of affordable, quality mirrors in the mass retail market. This brand was part of a multi-tiered branding system which needed structured branding to improve sales and clarify positioning. BIG Design developed a brand strategy, new brand identity, new packaging and sales collateral. Since implementation, there has been an increase in sales, new channels of distribution, and positive client feedback. In addition, BIG Design has since worked with all of the company's brands to unite the company's product positioning.
Testimonial:
“Kimball & Young has worked with BIG Design for less than a year. In that time, they have led our re-packaging and re-branding, our new catalog preparation and web site presentation, resulting in a measureable increase in our business and acceptance by our customers. Their professionalism, sense of urgency, and overall performance gives them a ‘Triple-A’ rating in our book. Thank you, BIG Design!”
Curtis Young, President, Kimball & Young, Inc.
Projects Include: brand analysis & strategy, new brand identity, new product packaging, advertising, retail signage, point-of-purchase displays & store integration, catalog, promotional handouts, package line extension, brand guidelines
