Solution
The mission of the Ripe’N Ready organization is to redefine the consumer's expectation for year around treefruit. A new campaign was developed using cheerful color, bold graphics, and the slogan “One Bite and You'll Smile”. This successful campaign has both increased product sales and consumer awareness of the brand.
Testimonial:
“BIG Design has been instrumental in our rapid growth as a result of the effective and attractive positioning of the Ripe’N Ready message. BIG Design’s intelligent and thoughtful research, communication and execution has made it very easy for our retail customers across the U.S. and in Canada to adopt the brand. In addition to great design work, their customer responsiveness is a standard that we set within our own organization.”
Steve Kenfield, President, Ripe’N Ready
Projects Include: brand analysis & strategy, new product packaging, advertising, retail signage, point-of-purchase design & store integration, catalog, promotional handouts, trade show design, package line extension, campaign guidelines and implementation
