Solution
The new Gruvi Media Cards are ready-made flash memory for portable devices. For this project, the latest Rolling Stones album, "A Bigger Bang" and bonus items are preloaded on to the media card and ready to play on your phone, Pocket PC, PDA, and more. BIG Design was asked to develop a new package identity which could successfully brand Gruvi, SanDisk, and the feature artist, while allowing for consistency when incorporating future artists. The end result is currently being distributed to several large electronics retailers. This approach is ground breaking for the industry and a success for this new media application.
Testimonial:
“BIG Design is a rare find and valuable resource for our business. They have been able to consistently deliver on pace with our dynamic growth. They have met each challenge with a positive attitude and an outstanding result. BIG Design has done an incredible job for SanDisk.”
- Judy Hoffmann
Director of Marketing Communications, SanDisk Corp.
Projects Include: Brand analysis & strategy, new brand identity, new product packaging, brochures, CD content interface, promotional handouts, package line extension, packaging globalization, package production & maintenance.
