Solution
The Sansa MP3 player is the flagship product of SanDisk's audio line and currently second in the industry. This brand is fighting for market share in a very competitive and fast growing arena. BIG Design was asked to create a hi-end identity able to rise above the mass of players and take additional market share from the industry leader. BIG Design developed a unique new packaging structure, brand identity, and promotional materials to distinguish the Sansa line of products. Since introduction, the new packaging, product, and cohesive branding materials have been well received from all major retailers. The product has been developed into a better and best line and produced for distribution in various countries around the world. A great product, strong distribution and strategic branding are all contributing to the aggressive growth and additional market share.
Testimonial:
“BIG Design is a rare find and valuable resource for our business. They have been able to consistently deliver on pace with our dynamic growth. They have met each challenge with a positive attitude and an outstanding result. BIG Design has done an incredible job for SanDisk.”
- Judy Hoffmann
Director of Marketing Communications, SanDisk Corp.
Projects Include: Brand analysis & strategy, new brand identity, new product packaging, brochures, CD content interface, promotional handouts, package line extension, packaging globalization, package production & maintenance.
