“BIG was able to quickly assess our creative needs…”

Solution

SiRF Technology is a world leader in creating software and chip technologies for "GPS" or “location intelligence” for a wide range of consumer products. As a newly public company, they were in need of a corporate identity, compelling visuals and guidelines to develop consistent equity as they grow. BIG Design created a new look and message imagery in the form of an Annual Report and internal Corporate Posters. The Poster series is currently placed in all conference rooms and lobbies to establish a consistent branding message with employees, vendors, clients and visitors. The results are well received across upper management and investors.

Testimonial:

“BIG was able to quickly and creatively assess SiRF's branding and messaging needs to create our first Annual Report to the unanimous satisfaction of a diverse management team. Since then, they continue to be right on in interpreting and depicting our message in inventive and engaging graphical projects that earn corporate-wide accolades.”

Rebecca Parr, Marketing Communications Manager, SiRF Technology

Projects Include: company identity re-vitalization, company messaging graphics, poster series, 6-page annual report cover.