Solution
Soyafarm markets a variety of soy based snacks and light meals. Based in Japan, they sought to introduce their product to the United States market. The packaging goal was to portray the health benefits and superior taste of the product. BIG Design utilized a fresh color palette, inviting product photography and a clear marketing message to entice the consumer. The combined result was implemented across the full line of Soyafarm products with raving success and projected product line expansion.
Projects Include:
Brand analysis & strategy, new brand identity, new product packaging, package line extension, and package pre-production.
