Solution
Toshiba is a globally recognized brand known for developing leading edge technology for consumer electronics. They were looking to establish their product in the North American retail market and BIG Design was requested to create a fresh identity for their product packaging. The new identity was well received and quickly expanded to many different products including hard drives, laptop cases and wireless accessories. These efforts have increased access to many large electronics retailers with wide spread acceptance.
Testimonial:
“BIG Design has consistently delivered above and beyond our expectations. They are able to keep pace with our dynamic development process with a high level of creativity and attention to detail. BIG Design is a terrific resource and a valued partner. ”
Manuel Camarena, Director Business Development
Toshiba America, Inc.
Projects Include:
Brand analysis & strategy, new brand identity, new product packaging and package line extension.
