Did you know ... more than 70% of U.S. shoppers claim they read the nutritional content labels.
Did you know ... about 90% of products that children request from parents are chosen by brand or packaging.
Did you know ... that Mother's Day is only second to Christmas for gift giving.
Depending on your target market, facts like these may help identify your clients' needs. At BIG Design we specialize in analyzing your core strengths and effectively communicating them to your clients and potential clients. Our graphic solutions include: brochure, identity, packaging, print, point-of-purchase, trade show, and web design.
As food for thought, here are 25 interesting facts about consumers and their buying behaviors. When you're done with these, visit BIG Design to discover how we can maximize your marketing with targeted, effective design solutions.
- About 40% (or $3 trillion) of consumer purchases in the U.S. are spent on discretionary products and services.
- At supermarkets, 66% of all buying decisions are made after the consumer enters the store.
- When shopping online, more people will abort their transactions because of shipping costs than for any other reason.
- 16% of callers who hear on-hold messages make a purchase based on what they hear.
- 72% of teenagers help prepare at least one meal a week. Of that number, 17% fix the complete meal, 20% do just the main dish, and 31% fix side dishes.
- 88% of callers prefer to hear on-hold messages to silence or the radio.
- A 26% increase in single-person households in America is projected between 1995 and 2010, compared to overall household growth of 18%.
- 58% of Americans who live alone are women. Half of those are 65 years old and over, and 29% are 75 years and older.
- In a brand loyalty study of 50 products, soft drinks garnered the highest brand loyalty at 59% and bumble gum commanded the last brand loyalty at 18%.
- 72% of food shoppers ranked "fresh" as the most desirable claim on a product.
- When put on-hold, 60% of business callers will hang up if they hear only silence; one-third don't call back.
- At 10 popular online retail sites, repeat customers spent 57% more than one-time customers.
- On any given day in the United States about one quarter of the adult population visits a fast-food restaurant.
- One third of all 6 and 7 year-old children in the US have a TV in their bedroom.
- On average 45% of products sold in Europe are private label, compared to 25% in the U.S.
- Two-thirds of women shoppers feel distracted when men accompany them to the grocery store.
- Teens, aged 12 to 17, influence on average $58 per week in grocery purchases – totaling over $50 billion per year.
- 93% of Americans snack; 50% do so two or three times a day, 40% at least four times a day, and 10% five or more times a day.
- 84% of consumers world-wide buy food-to-go somewhere.
- The number of elderly people (65 and older) has jumped 1100% since 1900.
- About 90% of products that children buy or request from parents are chosen by brand or packaging.
- Mother's Day ranks second only to Christmas for gift-giving.
- 7 in 10 shoppers say that purchasing bottled water is the biggest current food trend.
- More than 70% of U.S. shoppers say that they read the nutritional content label all or most of the time.
- 6 in 10 U.S. shoppers find it very difficult to change to a less expensive store brand once they find a national brand they like.
Source: @ISSUE Journal of Business & Design. Vol.8 no.2, www.cdg.org