A brand is more than a logo, a product, or a company. It is a unique perception of quality and trust which precedes everything you do. In this amazingly complex and competitive world, an effective brand brings clarity and reassurance. The true value of your business is your brand and it is the key to building a thriving business.

To become a strong brand, you must become relentlessly focused on your unique benefit. What is your company's or product's competitive advantage? What is it that you do better than anyone else?

At BIG Design, we work with our clients to help define their corporate brand(s), distinguish their target audiences, and implement a consistent image. We make sure the client's brand integrates all your marketing around a core idea and vision. As a result, clients find it easier to sell themselves, because their message will be uniform and powerful.

A strong brand identity is comprised of:

• Image – visual perception which supports brand and consumer preference
• Benefits – positive or negative consequence of your branding
• Quality – impacts customer satisfaction, return business, growth
• Pricing – a component of value and suggestion of quality
• Distribution – availability may imply exclusivity
• Presence – media presence will lead to brand recognition
• Awareness – top-of-mind awareness, brand recognition
• Reputation – enduring public opinion of brand
• Positioning salience – differentiation from competition
• Preference – predisposition to buy based on brand loyalty
• Share of market – increase is direct result of successful branding campaign
• Customer commitment – long term brand loyalty

Branding integrates all aspects of communication including identity, advertising, brochures, packaging, point-of-sale, public relations, sales collateral, trade show, web design and more to present a unified message about the brand.

By helping to build your brand correctly, we are able to create enduring brand loyalty. BIG Design works with our clients to define their vision, strategy, and brand position. Let us help you create a unique, effective and consistent message that builds long-term brand equity.